SSU’s growth is propelled by acquiring brands in leading sports businesses and scaling our portfolio through end-to-end e-commerce as-a-service solutions, connecting and enabling offline specialist retailers, and integrating with digital sports communities.
In 2021, SSU acquired Tennis Express and Midwest Sports, two of the largest tennis platforms in the US. The acquisition of WiggleCRC, at the time of SSU’s successful listing on the New York Stock Exchange, made SSU the biggest online bike retailer in the world.
