Signa Sports United considers itself a supplier of specialised sports and active lifestyle products. But does everyone know that?
It is our job in the marketing department to ensure customers first know who we are and then make sure they turn to us when they want what we offer.
We get to know our customers through market research and analysis to understand their wants and needs. Simultaneously we create campaigns for our products, brands and businesses to drive recognition of SSU in product development and advertising.
