Director, Performance Marketing

SIGNA Sports United US • Houston

  • Full-time

Houston

as soon as possible

SIGNA Sports United (SSU) North American Holding is firmly in growth mode.  In 2021, SSU entered the US market with the acquisitions of Tennis Express and Midwest Sports, two of the largest tennis platforms in the US. In December 2021, SIGNA Sports United successfully floated on to the New York Stock exchange and is now a publicly traded Company.  Our growth has been propelled by acquiring new Brands in leading sports businesses and scaling our current portfolio through our end-to-end e-commerce as-a-service solutions, connecting & enabling offline specialist retailers and integrating with digital sports communities.  

The part you’ll play

Reporting to the CMO of US Racquet Sports, the Director of Performance Marketing will play a key role within the marketing organization for driving consistent and cost-effective new customer growth/acquisition, as well as comprehensive retention marketing initiatives.  This role will lead acquisition and retention marketing efforts in both paid and owned channels and measure and report on LTV, CAC, repeat rates, and ideate and execute creative initiates to optimize those measurements.  This role requires the coordination of both internal stakeholders and external agencies, and reports to and works closely with the Chief Marketing Officer, Chief Brand Officer, and other key cross-functional teams. Building an understanding of our customer and how to appropriately engage with them will be critical, as will be data-driven reporting and fine-tuning for continual improvement.  Our Director of Performance Marketing should have experience with PLA and SEO, strong leadership and project management skills, excellent analytic skills, expertise in Excel and working with large data sets, and a passion for digging through data to identify customer behavior trends and ways to creatively address them.

EXAMPLES OF DUTIES AND RESPONSIBILITIES:

  • Define the goals, core strategies and most efficient tactics to drive cost-effective acquisition and retention for our ecommerce and retail businesses
  • Manage the revenue forecast and delivery for our channels, identifying opportunities for upside, as well as ways in which to bridge revenue gaps as the need arises
  • Meet regularly with internal stakeholders/brand managers to identify their marketing and commercial goals 
  • Partner with the Brand Marketing and Online Channels to ensure strategies and plans build upon and leverage an integrated marketing strategy
  • Partner with the Planning team to ensure we are delivering a plan that is consistent with our revenue goals
  • Devise an SEO strategy by working closely with cross-functional teams to execute programs that drive high-quality organic traffic
  • Work with the web team to implement changes on our sites ranging from landing pages to ensure strong conversion, to on page SEO strategies
  • Develop and execute a paid marketing strategy across search, social, programmatic display, and affiliates that drives cost-effective new customer growth
  • Spearhead cross-channel retention marketing strategy, managing across email marketing, push notifications, and more to improve the retention curve
  • Budget effectively across channels, track marketing, and keep track of ROI Plan and execute acquisition and retention marketing campaigns across a variety of owned and paid channels to drive traffic, conversion, and customer lifetime value within our customer base.
  • Conduct regular and thorough analyses of new and returning customer behavior, identifying trends and using findings to inspire future initiatives and decision-making.
  • Collaborate closely with our merchandising and creative teams for rapid and seamless campaign execution
  • Drive rigorous testing and optimization in our email marketing channel, incl. advanced segmentation strategies; leverage multiple data sources to understand customer segmentations, and analyze email and digital campaign performance in achieving larger organizational goals 
  • Ability to summarize and report on data from several sources (Google Analytics, Facebook, Instagram, etc), and suggest actionable inferences
  • Compile weekly/monthly reports summarizing acquisition and retention behavior and present to senior leadership as needed.

What you’ll bring to the team

ADDITIONAL QUALIFICATIONS INCLUDE:

  • 7-10+ years’ marketing experience across paid and organic search, paid social and digital advertising, personalized communications, across both web and mobile
  • 5+ corporate leadership experience
  • Bachelor’s degree in Marketing, Marketing Analytics, or similar or equivalent experience
  • Excellent judgment and are able to act decisively in situations requiring quick but thorough analysis and decision-making, while understanding when and how to appropriately escalate issues
  • Excellent analytical skill set and ability to work with data a must.
  • Experience with PLA and SEO.
  • Ability to effectively manage timelines and coordinate internal and external teams to delivery results
  • Strong communication skills, and able to prioritize and re-prioritize based on changing business needs
  • Entrepreneurial spirit - excited by the challenges that come along with building brands
  • Proficient in Microsoft Applications (i.e., Excel, PowerPoint, Word)
  • Ability to analyze make decisions based on insights and data
  • Ability to drive, influence and collaborate across numerous functional areas
  • Ability to manage and mentor indirect and direct reports

What you need to know

We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.

We at SIGNA Sports United believe that our team-spirit burns brightest when we're together. We also believe in flexible working models. As such, we provide a place for you to come, work and collaborate in any of our offices in the country you are employed in. And of course, you can work from home if needed.

About us

We are innovators. Breaking new ground every day isn‘t just for athletes. In inter-disciplinary teams across Business Units we relentlessly work on enabling direct-to-consumer and business-to-consumer commerce at scale. We are constantly looking for aspirational colleagues who are passionate about building the infrastructure to be the ecosystem partner for the sports industry and their customers, brands, offline and online specialists and broader sports communities.

 

News & Insights

since 15.12.2021 we are listed on New York Stock Exchange
since 15.12.2021 we are listed on New York Stock Exchange

Since 15.12.2021 we are a publicly traded company on the New York Stock Exchange. We have been honoring this important day with some celebratory moments together with our Business Units and colleagues watching remote all around the world. Being a publicly listed company is an amazing achievement and has fueled our energy even more - we are here to conquer! If you have passion for sports - join us! Many exciting open vacancies are waiting for you!

Our benefits

Exciting Combination of Tech and Sports e-commerce

Fast paced company with exciting challenges

Flat hierarchies and fast decision making

Highly self-organised and autonomous way of working

Open and transparent international company culture

Very dynamic environment with sport-enthusiastic colleagues

Reports

Tayla
Tayla
Recruitment Manager

I’m Tayla, The Recruitment Manager at SIGNA-Sports United.

Throughout my career I have had a people-centric focus. It is what drives me and gives me purpose. My passion is to help others, explore and accomplish their dreams.

With an analytical mindset and a passion for people recruitment became my home. A home where I
could build strong relationships and match candidates with their dream positions and careers. My
purpose has always been about inspiring, encouraging and fulfilling aspirations.

Hence why I started at SSU, it is a place that encourages growth, autonomy and innovation. An
environment where your opinions are valued and your impact great. A place filled with passionate
people, hardworking and collaborative, with a team spirit that inspires.

Be INSPIRED, by joining an amazing team of high-calibre individuals that are passionate about sports
and the outdoors. We are SPORTS ENTHUSIASTS, we are DRIVEN, we are PASSIONATE, and we are INNOVATIVE!

Get in Touch: careers@signa-sportsunited.com

Contacts

If you have any questions please send us an email

 

Convinced?

Apply now