Group Head PR & Communications (f/m/d) Germany

SIGNA Sports United • Germany

as soon as possible

SIGNA Sports United (SSU) has built the global #1 sports e-commerce & technology platform with market leading positions in Bike, Tennis, Outdoor & Team Sports. We are leveraging our unique tech and operating platform to power our leading online shops like, Bikester, Probikeshop, Tennis-Point, Outfitter, and many more, and to provide solutions to industry partners, including end-to-end e-commerce as-a-service solutions for brands and federations, connecting and enabling offline specialist retailers and integrating with digital sports communities.

We recently announced to go public through a business combination agreement with Yucaipa Acquisition Corporation (NYSE: YAC). The combination also includes the acquisition of the WiggleCRC Group, one of the largest online bike retailers globally, currently owned by Bridgepoint.
The combined entity will become the largest pure-play sports e-commerce and technology platform company by revenue, with expected net revenues of approximately $1.6 billion in the financial year ending on September 30, 2021, serving over 7 million active customers, 1,000+ brand partners, 500+ connected retail stores, and more than 15 million sports community users globally.

Job Objective

This is an exciting and broad-reaching Public Relations and Communications role at the heart of a fast-growing international e-commerce and technology business. You will be part of the top executive management team of SIGNA Sports United. With complete ownership of all public relations and external as well as internal communications activities, you will expand our position in Europe and build our public position in US. You will need to develop and launch a calendar of regular campaigns to promote SIGNA Sports United (SSU), our strategy and our key messages in the media.  

In a group like ours, uniting the most successful sport equipment e-commerce companies in bike and tennis as well as strongly growing in Outdoor and Teamsport, based on a sound technological fundament and with ambitious growth targets, communication is key! You will work closely with our various Business Unit and coordinate as well as build the vertical and corporate communication functions. 

Externally you will be responsible for positioning SSU as a leader in sports e-commerce and technology and ensuring the right messages land in front of the right stakeholders, including our people, potential hires, investors and clients.  

Internally you will work with an experienced internal communication expert being responsible for delivering key strategic messages, initiatives and regular updates for all SSU employees. You and your team will play a key role in larger change projects as well as in M&A and post-Merger Integration. Working with key stakeholders, your role will be to inform and engage colleagues with positive and, at times, challenging messages. 

What you will be responsible for

Key Roles and Responsibilities

  • Establish and drive a multi-channel communications strategy 
  • Oversee public relations and corporate communications in various online and print platforms   
  • Develop corporate language and maintain integrity across all platforms 
  • Act as corporate spokesperson and manage media relations, maintaining contact with media members, influencers, and community leaders  
  • Prepare and manage all communications material  
  • Assist executive leadership in developing presentations, speeches, and other important corporate messages  
  • Drive the external and internal communication strategy and maintain regular communication formats 
  • Collaborate closely with our communication, marketing, brand and design teams in the Business Units and align on overall communications strategy 
  • Develop Employer Branding strategy and activities  
  • Lead the creation of digital, video, audio and print content 
  • Track engagement across various platforms and make data-driven decisions 
  • Manage presence at industry events, trade shows, and conferences 
  • Own the budget for communications initiatives and ensure compliance 

What we're looking for

  • Masters degree in communications, marketing or a related discipline 
  • 10-plus years of communications, marketing or public relations or related experience 
  • Exceptional strategic communications skills 
  • Confident and trusted advisor who can provide proactive and reactive communications advice and counsel to senior stakeholders  
  • Experience in working closely with the executive management team and investor relations to support the broader company strategy 
  • Ability to create meaningful campaigns which align with the business strategy and commercial goals 
  • Strong relationships within European and U.S. media 
  • Proficiency in working alongside and managing relationships with agencies and industry bodies, as well as strong social media and digital experience 
  • Experience in leading change communication in transformations and / or M&A 
  • Team player with an entrepreneurial mindset and a hands-on mentality used to fast-paced and hyper-growth environments 
  • Strategic mindset, long-term-planning with passion for detail and excellence  
  • First-class written skills in English and the ability to translate complex content into engaging copy for both internal and external audiences 
  • Proficiency and written skills in German a plus 
  • Passion for Sports and Tech is very welcomed!  

What you need to know

We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.

We at SIGNA Sports United believe that our team-spirit burns brightest when we're together. We also believe in flexible working models. As such, we provide a place for you to come, work and collaborate in any of our offices in the country you are employed in. And of course, you can work from home if needed.


About us

We are innovators. Breaking new ground every day isn‘t just for athletes. In inter-disciplinary teams across Business Units we relentlessly work on enabling direct-to-consumer and business-to-consumer commerce at scale. We are constantly looking for aspirational colleagues who are passionate about building the infrastructure to be the ecosystem partner for the sports industry and their customers, brands, offline and online specialists and broader sports communities.


About us

Our stellar growth in recent years would have been impossible without our exceptional teams. We are not just dreamers, we are doers, optimistic about the future of our industry and passionate about having a real impact through the power of our People and Tech. We put People core and center, they bring passion for Sports and Tech and deep expertise in what they do.

Our People / Human Resources function enables team-spirit, nurtures our culture and drives our fundamental values. We define structures and processes--always keeping an entrepreneurial mindset. We support the Business to find and attract the best talent and we don't compromise. We relentlessly enable the growth of our fast-moving organization. And we're proud of our culture of belonging- united in our mission.

Our benefits

Fast paced company with exciting challenges

Flat hierarchies and fast decision making

Highly self-organised and autonomous way of working

Open and transparent international company culture

Exciting Combination of Tech and Sports e-commerce

Very dynamic environment with sport-enthusiastic colleagues


If you have any questions please send us an email



Apply now