Head of Sales - Retail Media & Marketing Services (f/m/d) Germany

SIGNA Sports United • Berlin

  • Full-time


as soon as possible

SIGNA Sports United (SSU) is the world’s leading sports e-commerce and technology platform, with market leading positions in bike, tennis, outdoor and team sports. Our group of companies include Wiggle, Fahrrad.de, Bikester, Probikeshop, Tennis-Point, and Outfitter. We are passionate about sport and staying active.

We listed on the New York Stock Exchange in December 2021 and are the largest pure-play sports e-commerce company by revenue. We serve over 7 million active customers, have 1,000+ brand partners, and 500+ connected retail stores.

Job Objective:

We are looking for a hands-on leader (f/m/d) to build up and grow our sales unit within sports marketing and retail media. This is a unique opportunity to help build up and foster strategic partnerships within the sports ecosystem and leverage the power of rich 1st-party consumer data to elevate brand partners to a new level!

This position is open for international candidates and is eligible for Visa Sponsorship.

What you will be responsible for

  • Development and promotion of sales strategies for media and marketing services as well as new advertising revenue streams and marketing concepts on our platforms.
  • Acquisition of media partners and building up strategic and long-term client partnerships.
  • Sales of marketing products, services, and concepts.
  • Groupwide optimization of media products and marketing services.
  • Strong cooperation, exchange and best practice sharing with cross-functional media teams and the wider business.
  • Steering and tracking of sales and team level targets across multiple locations (Global role).
  • Preparation of sales materials and execution of sales presentations with senior counterparts.
  • Observation and analysis of market trends and applying cutting-edge marketing solutions.
  • Building up and developing best-in-class sales teams. 

What we're looking for

  • 10+ years of work experience in marketing sales, media buying/selling, and marketing consulting.
  • Previous agency/publisher media sales experience is preferred.
  • Experience within e-Commerce and/or retail media is a strong plus.
  • Profound experience in developing and leading teams (inclusive leaders).
  • Project management skills and capabilities to work and lead cross-business unit project teams.
  • Experience in developing creative marketing concepts.
  • Strong sales mentality and negotiation skills as well as emotional intelligence.
  • Exceptional communication and stakeholder management skills up to C-Level.
  • Extraordinary analytical and thought leadership skills.
  • Fluent in English and any other European language is a plus.
  • Willingness to travel.
  • Existing network is a plus.

What you need to know

We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.

We at SIGNA Sports United believe that our team-spirit burns brightest when we're together. We also believe in flexible working models. As such, we provide a place for you to come, work and collaborate in any of our offices in the country you are employed in. And of course, you can work from home if needed.


About us

We are innovators. Breaking new ground every day isn‘t just for athletes. In inter-disciplinary teams across Business Units we relentlessly work on enabling direct-to-consumer and business-to-consumer commerce at scale. We are constantly looking for aspirational colleagues who are passionate about building the infrastructure to be the ecosystem partner for the sports industry and their customers, brands, offline and online specialists and broader sports communities.


News & Insights

since 15.12.2021 we are listed on New York Stock Exchange
since 15.12.2021 we are listed on New York Stock Exchange

Since 15.12.2021 we are a publicly traded company on the New York Stock Exchange. We have been honoring this important day with some celebratory moments together with our Business Units and colleagues watching remote all around the world. Being a publicly listed company is an amazing achievement and has fueled our energy even more - we are here to conquer! If you have passion for sports - join us! Many exciting open vacancies are waiting for you!

Our benefits

Fast paced company with exciting challenges

Flat hierarchies and fast decision making

Highly self-organised and autonomous way of working

Open and transparent international company culture

Exciting Combination of Tech and Sports e-commerce

Very dynamic environment with sport-enthusiastic colleagues


Recruitment Manager

I’m Tayla, The Recruitment Manager at SIGNA-Sports United.

Throughout my career I have had a people-centric focus. It is what drives me and gives me purpose. My passion is to help others, explore and accomplish their dreams.

With an analytical mindset and a passion for people recruitment became my home. A home where I
could build strong relationships and match candidates with their dream positions and careers. My
purpose has always been about inspiring, encouraging and fulfilling aspirations.

Hence why I started at SSU, it is a place that encourages growth, autonomy and innovation. An
environment where your opinions are valued and your impact great. A place filled with passionate
people, hardworking and collaborative, with a team spirit that inspires.

Be INSPIRED, by joining an amazing team of high-calibre individuals that are passionate about sports
and the outdoors. We are SPORTS ENTHUSIASTS, we are DRIVEN, we are PASSIONATE, and we are INNOVATIVE!

Get in Touch: careers@signa-sportsunited.com


If you have any questions please send us an email



Apply now